I’ve been hesitantly hopeful about Main Street Commons since it was announced. Hesitant because as a Bradley student I didn’t feel this great need for additional apartment housing (check out Bradley’s Housing site) – and hopeful because it was, for the most part, taking the place of empty buildings. I maintain that position – it will be an improvement in the area, but I worry about upkeep and atmosphere if it doesn’t work as a business.
As far as the demand for this building – I think you will find it lackluster. My thought is this – people forget how lazy college students often are. They tend to like living close to places they need to go – and compared to other, less costly alternatives this place doesn’t cut it. I graduated from Bradley in 2008 – and my last 3 years I lived in the St. James apartment complex. When I first started at Bradley all I heard about was how hard it was to get a St. James apartment – and they had this crazy lottery system that people would sleep outside overnight for. Guess what – the apartments that went quick were the ones that were 3-4 bedrooms and kept the cost per person the lowest (say $300-$350/month per person). Was the rent too high – of course those weren’t $1,300/month apartments – but they were affiliated with the university and only open to students. You know what didn’t have openings – the Student Apartment Complex (SAC) – which was on campus (that is you didn’t have to cross University or Main to get to class). They were older – and depending on your circumstance – potentially more expensive – and not furnished – and more restrictive. But you were five minutes from class instead of 10. Now you have Main Street Commons coming – and you have to cross University (like St. James) – but also Main, and the rent is higher. There are some benefits – the biggest probably being laundry in each apartment and a bathroom per bedroom – but the question do those justify the significantly higher rent and/or inconvenience from other options?
All that said – it feels a bit like this thing is being run by amateurs. Take a look at their website (http://www.liveatmain.com/). Did they create a generic, though generally appealing feel to their site – yes. It’s the details that start to point to flaws. So, they are forthright on the homepage of the site – it looks clear that this place is not complete yet. Then as you go through the site and you see images that look as though the place is finished.
We’ll start on the amenities page. I know it is common practice to use stock images on websites – but when you post images of specific “amenities” an apartment complex is going to have I think you are building in certain expectations. My favorite picture is the one of the pool – as it is my understanding that the pool is in phase 2 – which I would guess is never going to be built based on recent reports on leases signed. Yes, if you are a Bradley student there is a pool half a mile away – but feels like a false representation.
A continuation of the false representation theme is the photo gallery page. They are far enough along in construction that they could have finished off one apartment for pictures/showings etc. They once again chose to take pictures that, I can only assume are from another property owned by the company and post them. The reason I think that is the case is that the picture and the descriptions don’t always quite match. The most clear cut is the image below. The description next to it, “Bedroom furniture includes: Full size mattress, desk with chair and closet with organization system”. I don’t believe that is a full size mattress. Who knows though – maybe this is a picture of the bonus twin bed they put in the show apartment.

Live at Main Description: "Bedroom furniture includes: Full size mattress, desk with chair and closet with organization system"
Now my absolute favorite gaffe. If you download their application you will find this:

Foxit PDF Creator For Evaluation Only
Some of you may think I making something out of nothing here – but think about what this place is representing themselves to be. They want to be an upscale and safe option for college students and their parents – not to mention they want people to give them thousands of dollars over the course of a year to live there – and they cannot afford the $30 to buy the PDF software. Beyond that there are things that create PDFs for free – without the obnoxious tag that is on this file.
There are other things I could pick on (like the “$399, $599, $659 Packages available” bit – I’ll give you a hint, I’d bet that is not the rent for an apartment, but for a person.) – but you get the point.
The last thing I’d like to point out is Bradley’s murky position. Advocate for, but not directly liable, intermediary. If you go to the Bradley housing site you find an advertisement for Main Street Commons – with the disclaimer “Billing for Main Street Commons will be directly through them, not through Bradley University”. In other words – if you want to live at this place they aren’t waiting for your financial aid package check to expect a rent check.
Bottom line – whoever is running this multi-million dollar development should probably pull it together, before it turns into a flop.